An e-mail survey is not a pretty thing. For Mixpanel founder Suhail Doshi, it's downright insulting.
"It's a giant form," he explained. "There's 13 questions, text inputs, no great incentive." It's the standard way companies get user feedback at the moment, using services like SurveyMonkey. But Doshi is hoping Mixpanel's new tool, exclusively for mobile, will help developers see the light and seek out a more pleasant way of polling their users.