Microsoft and Yahoo say they are moving forward with their effort to transition search advertisers to Redmond's set of search ad tools.
Beginning Tuesday, Yahoo advertisers can begin migrating their campaigns to Microsoft's AdCenter, though users will still need to use both Yahoo and Microsoft tools for a while longer. The companies hope to start the shift of Yahoo ads to AdCenter in mid-October and complete the shift by the end of that month.
However, the two companies continue to give themselves wiggle room on the date.
"Microsoft and Yahoo will continue to seek input from advertisers … Read more