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How age impacts social-gaming monetization

New data released by Gambit, a micro-transaction platform provider, illustrates the complexity of both customer targeting and analyzing micro-transaction buying patterns. The major takeaway: older players seem like a good target market until you dig in to find out that they don't spend a whole lot.

But, it takes a minute to understand the data, as Gambit's Susan Su points out in a blog post on how age impacts social-gaming monetization. While it would appear that older users are a good target market thanks to their high revenue-per-user statistic, they are actually pretty meaningless in terms of revenue. … Read more

Mochi Media bets big on micro-transactions

There are many differences between the console games we all know and see commercials for, and online Flash games we all play for a bit when we're bored.

According to Mochi Media co-founder Jameson Hsu, the big difference between Flash and console games is quality--of graphics, service, and general game-play.

But as Flash games become more sophisticated and interactive, and business models emerge that take advantage of the low development costs of the platform, the line of delineation between the two mediums is beginning to close.

ComScore released a study a few weeks back that showed the U.S. audience for online games grew 22 percent since last year to 87 million visitors this past May. By comparison, console game sales plummeted 31 percent in June from the previous year.

This shows that there is a huge market there that has big numbers in terms of users and time spent that can now inject serious cash via micro-transactions.

Mochi Media is launching Mochi Coins on Tuesday, a micro-transaction platform that allows developers and game portals to make real money off quality Flash games. Mochi Coins lets gamers sign in through their Facebook accounts and buy game upgrades (weapons, level unlocks, etc.) directly through the game by PayPal, credit card, or marketing offer. … Read more

PlaySpan lands $16.8 million in funding

PlaySpan, a company that specializes in digital microtransactions and payment services, announced on Tuesday that it raised $16.8 million in Series B funding from Easton Capital Group, Menlo Ventures, Novel TMT Ventures, STIC Investments, and other undisclosed investors.

According to the company, the new funding will be used to expand its operation into Europe and Asia, which company executives believe are untapped markets that offer growth potential for PlaySpan.

"Online-game publishers and social-media application developers are looking for new sources of revenue beyond traditional advertising and subscriptions," Karl Mehta, founder and CEO of PlaySpan, said in a … Read more

Trend Micro's Transaction Guard sloppiness

In my last posting about DropMyRights, I used the Trend Micro Transaction Guard utility as an example of a Java applet installing software while running inside a restricted instance of Firefox.

Transaction Guard was only used to illustrate a point, the reference was not an endorsement of the product, which I have hardly any experience with. Since writing the last posting, I have tried to use Transaction Guard many times from three different Windows XP machines over the space of two days. Not once have I been able to install it. It consistently fails with the "network connection not … Read more