Back in the old days, before last month, releasing software was easy.
You wrote your code, uploaded it to an app store, and let people download it and start using your service. Many apps launched this way. Some were even successful!
Then came Mailbox. Mailbox is an e-mail app. It has a nice user interface and can remind you to respond to e-mails you've allowed to languish, but at the end of the day it's an app that lets you read and write e-mail.
Mailbox's biggest innovation wasn't its reminders, though. It was the virtual velvet … Read more