Marketo, a marketing automation and customer relationship management (CRM) company, has raised $50 million in a new round of funding, the company said today.
Marketo provides several marketing-automation services designed for businesses of all sizes. One of the key facets of the company's services is to facilitate interactions between its customers and their own clients through its CRM solutions.
The financing round was led by Battery Ventures. The company's existing investors--Institutional Venture Partners, InterWest Partners, Mayfield Fund, and Storm Ventures--also participated in the round. The cash infusion has brought Marketo's total funding to $107 million since the … Read more