marketers

App makers piggyback on iTunes 50 billion app giveaway

Apple's got about 429 million more app downloads to go before it tops 50 billion, and two companies are putting money down if their apps are the 50 billionth.

Addappt, a social address book service that launched last June and was created by former Microsoft and LinkedIn employees, says it will give the person who wins Apple's 50 billion app download giveaway a $10,000 Apple store gift card if the app they downloaded was -- you guessed it -- Addappt.

That prize would be on top of the $10,000 App Store gift card Apple says it … Read more

AT&T's 4G LTE covers almost 200 million

AT&T is getting closer to its quest of covering 250 million people with 4G LTE by the end of 2013. On Monday, the carrier announced five more markets that will receive the faster 4G speeds.

The new markets are:

Manhattan, Kan. Sedalia, Mo. Warrensburg, Mo. Jacksonville, Texas Palestine, Texas

This brings AT&T's total to 212 4G LTE markets and nearly 200 million people, up from 175 LTE areas just a month ago.

Verizon's needle, meanwhile, hovers in the 500-market range.

Stellar examples of 6-second marketing on Vine

Just three months after release, Twitter's Vine video service for creating 6-second clips has already become the muse of marketers looking to reach people through imaginative messaging.

Brands such as Lowe's, Urban Outfitters, Taco Bell, and Bacardi, with the help of their digital agencies, have embraced the platform to test unconventional campaigns on social audiences who seem to appreciate their business-as-unusual approach.

What follows is a panoply of creative Vine brand campaigns. If advertisements as looping, GIF-like videos scare you, I suggest you turn away now.

Note: If for some reason a particular clip below shows up as nothing more than a black box, you can click on the white banner along the top of the box to open the clip in a new browser tab.… Read more

Is Apple losing its edge to a cheaper, smarter tablet market?

At first glance, new numbers released by research firm IDC show that Apple has nothing to worry about regarding its control of the tablet market, but a closer look could raise some doubts.

While Apple is still the world's No. 1 tablet maker, Samsung is No. 2 and growing at a faster rate. Looking specifically at year-over-year growth from first quarter numbers, Apple grew by 65 percent -- not bad. But, Samsung grew by 282 percent, Asus grew by 350 percent, and Amazon grew by 157 percent.

The question is: Is this part and parcel of a bigger problem? … Read more

The 404 1,259: Where we blow smoke up your tower (podcast)

Leaked from today's 404 episode:

- With few other outlets, inmates review prisons on Yelp.

- SF cops going undercover to stop stolen iPhone sales.

- Smoking near Apple computers voids warranty.… Read more

Apple, Samsung's next critical play: Affordable smartphones

If Apple and Samsung want to see their stock prices rise higher, their smartphone prices will have to fall lower.

Both companies have established a dominant position in the wireless industry thanks to their buzzworthy, feature-packed, and polished flagship smartphones. The iPhone 5 and the Galaxy S3 (soon to be displaced by the Galaxy S4) reign atop the sales charts, allowing the two to control more than half the smartphone market and virtually all of the profits.

But a look at both of their most recent financial results show that dominating the high-end smartphone market is no longer enough to … Read more

A measure of Apple's success: Oppenheimer cites Japan

Apple Chief Financial Officer Peter Oppenheimer took a minute during Tuesday's earnings conference call to cite Apple's success in Japan -- an important metric in a country where national brands were once invincible.

"In Japan, IDC Japan announced that iPhone gained the number one position for all of calendar year 2012, as well as for calendar Q4 2012 in both handsets and smartphones," Oppenheimer said.

He continued. "This is also the first time a non-Japanese company has achieved the No. 1 spot for an entire year...In addition, Apple was ranked No. 1 in Nikkei'… Read more

AT&T partners with Scanbuy for mobile bar code services

AT&T is making it easier for businesses to launch new mobile marketing campaigns using QR code technology.

The telecom giant is partnering with Scanbuy to allow businesses to create campaigns that can trigger actions such as linking to a video or generating an e-mail, as well as help expand brand awareness using designer QR codes. AT&T Mobile Barcode Services also will enable businesses to give consumers access to product information, promotions, coupons, and other items after the consumers scan a bar code.

"AT&T Mobile Barcode Services can help a business to execute, monitor, … Read more

Facebook's mobile ad revenue forecasted to skyrocket in 2013

Facebook's focus on upping its mobile ad presence over the last year seems to have paid off. Literally.

The social network is expected to make nearly $1 billion from mobile ad revenue in 2013, according to a report released today by market research firm eMarketer.

"Facebook, the No. 2 mobile ad publisher in the country, accounted for 9.5 percent of mobile ad revenues in 2012 and is expected to take 13.2 percent this year," eMarketer wrote in a blog post today. "In the mobile display market, however, Facebook is on top, projected to grab … Read more