The Swedish town of Malmo is a wonderful place.
Some feel it is wonderful because it is the spiritual home of a band that was once cool, the Cardigans.
But now all committed social networkers will think Malmo is wonderful because of its IKEA. You see, the Swedish purveyor of fast-food furniture decided to open a new store in Malmo and didn't really have a lot of money to let people know about it.
So it engaged a rather outre advertising agency called Forsman and Bodenfors to create a rather special launch campaign.