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A new way to buy high-end speakers
American speaker manufacturer Magnepan has just launched a program to reach potential customers who would like to test out their speakers, but don't live near enough to a store to hear them in person.
The program, "Maggie Dealer-Direct," relies on dealer expertise to advise customers, but Magnepan ships directly to the customer for a 30-day home trial (in the U.S. only). You might say Magnepan will be acting as the dealer's shipping department.
Some might wonder why Magnepan doesn't just eliminate the dealers and sell speakers factory direct, but they value the depth of … Read more
