Manage updates with the Download App
Nonprofit's 'Kony 2012' viral video stirs emotion, controversy
If you're on Facebook, chances are a link titled "Kony 2012" has appeared on your news feed this week.
The video, which was uploaded to YouTube on March 5, tells the story of filmmaker Jason Russell's personal mission to take down Joseph Kony, the Ugandan leader of the guerrilla group Lord's Resistance Army (LRA).
Produced by the nonprofit group Invisible Children, it has all of the elements of a powerful viral video: heroes and villains, heart, purpose and a call to action (the filmmakers also make good use of Facebook Timeline as storytelling tool). In … Read more
