HTC is hoping cheaper phones will aid in the company's recovery.
The company, which over the last two years has streamlined its portfolio down to just a handful of premium smartphones, said it would expand its portfolio to include more mid-tier and affordable phones, according to Reuters, citing executive comments from a conference call.
The phones would range between $150 and $300 (excluding subsidies). Its higher end phones retail for around $600, which is standard for a flagship device. The company believes higher volumes of its cheaper device will drive profitability.
The decision to go back into lower end … Read more