I wrote yesterday about the case against enterprise micro-blogging. And while many people agreed with my suggestion that Yammer may not be ideal for my situation, we all agree that there is something to the notion of short-message style communications in the enterprise.
In Twitters' consumer setting, we tend to want the instant gratification with little to no follow-up on the discussion. In the business world we are looking for everything to have a meaning to our team/company and so on.
In the business world content is king, but context matters.
Besides the act of communicating, most people want … Read more