Twelve percent of Americans are willing to pay more for greener electronics, according to a Forrester Research survey of 5,000 people. The study forecast that electronics companies will learn to target this segment of the population, equivalent to 25 million consumers.
The report broke down shoppers into three categories: "bright" green, green, and un-green. Another 41 percent may care about environmental woes, but not enough to pay more for greener gadgets, while green issues were of little or no concern to another 47 percent of people surveyed.
"Bright" green consumers are otherwise known by the … Read more