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location-based mobile

Whrrl parent company nets $15 million in funding

Location-based social networking might be a clogged market, but it's still hot: Pelago, the parent company of mobile service Whrrl, is set to announce that the company has pulled in a $15 million Series B financing round. It'll be used for "strategic technology investments," as well as partnerships, which are crucial for mobile services that have to deal with cell carriers. Whrrl also hopes to expand across North America and into overseas markets.

The new cash comes from lead investor Deutsche Telekom's T-Mobile Venture Fund, with contributions from Reliance Technology Ventures and DAG Ventures. Previous … Read more

The mobile social: Not ready for prime time?

There's a reason why no mobile social-networking company has broken out yet. They haven't found themselves--on a map, that is.

Mobile networking, at least in the U.S., remains a limited extension of the social-media industry's biggest PC-based players: lighter, messaging-focused versions of Facebook and MySpace.com, as well as instant-messaging software like Yahoo Messenger and AIM. Social-networking start-ups with a major or exclusive focus on mobile use, like Twitter, have failed to amass a following outside the alpha-geek crowd. For mobile social networking to really take off, it's going to have to move beyond providing … Read more