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AARP aims to increase ranks through online app
The American Association of Retired Persons, or AARP, an organization with the stated mission of helping "people 50 and over improve the quality of their lives as they age," has launched a Web site for whippersnappers, people not old enough to be members, called LifeTuner. The consumer pitch is noble: It helps people set good financial habits early, while there's still time. The site and the advice and tools on it are free. AARP membership, of course, is not free. Hence the obvious business case for the service: It can help people retire so they can afford … Read more
