Study: NASA, White House are social-media savvy
NASA and the White House are tops at using social media and the Web compared with a wide range of other public sector groups in the U.S., according to a study out today from the George Washington University School of Business and digital think tank L2.
Authored by George Washington University School of Business dean Doug Guthrie, New York University professor and L2 founder Scott Galloway, and experts from L2, the first annual Digital IQ Index for the Public Sector (PDF) measured the effectiveness of Web sites, digital marketing, social media, and mobile platform support among 100 different public … Read more