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There.com inks Capitol Music Group deal
In a deal that showcases its ability to bring name talent into its virtual world, There.com announced Thursday that at least five Capitol Music Group (CMG) bands will make appearances there in the next few months.
Among the acts that will be appearing in There will be rap artists MIMS, Korn and the Beastie Boys.
MIMS will come in-world on July 10, There said.
The deal is good for enhancing There's status as an online public showcase. Already, There has built several virtual presences for MTV, but those were private, gated environments unconnected to its main grid.
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