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Webware Radar: Google adds third-party ad widgets to DoubleClick
Adgregate Markets, a company that allows users to access advertisements through banner widgets, has signed a deal with Google DoubleClick, the company announced Tuesday. The company's ShopAds widget, which displays ads and sale information on a Web page in place of a banner, is now available to all Google DoubleClick users. Whenever a user views the widget and sees something they'd like to buy, they can click on the ad in the widget and automatically "add it to the cart." They can then buy the product without leaving the page they're on.
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