JBL runs TV ads; watch out, Bose
I nearly fell off my couch when I saw Harman Kardon and JBL ads in the middle of the Grammy Awards show on Sunday night.
Audio-brand awareness in the mainstream is mostly limited to Bose and Beats by Dr. Dre, but now it looks like Harman, the parent company of AKG, Harman Kardon, JBL, Mark Levinson, Lexicon, and Infinity is starting to flex its muscles. I spoke with Chris Dragon, the senior global marketing director of Harman, to learn more about the campaigns.
JBL's "Hear the Truth" ads will feature many of the world's top musical … Read more