Study: People don't use or understand digital wallets
The digital wallet has been anointed by many as the future of payments. In the present, however, virtual-pay apps remain largely untouched and misunderstood.
Only 51 percent of U.S. consumers are even aware of digital payment providers other than PayPal, and a teeny-tiny percentage of people -- 12 percent spanning all brands -- have actually used applications such as Google Wallet, MasterCard PayPass Wallet, or Square Wallet, according to a new study from analytics firm ComScore.
ComScore analyzed data from a panel of 1 million U.S. consumers and two separate surveys of U.S. Internet users in November … Read more