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Google ups its TV bet, invests in Invidi
Google, which is still trying to figure out how to crack the TV business, has invested in a tech firm trying to do the same thing.
The search giant is leading a $23 million series D round in Invidi Technologies, a New York City company that works on "addressable" TV ads. Addressable ads are supposed to target specific viewers, using data from set-top boxes, in the same way that Internet ads sniff out specific Web surfers.
You can see why Google would be interested in that stuff, particularly as it tries to integrate its Android platform into TVs. … Read more
