For the first time in its 13-year history, Interbrand has a new leader of its annual study of the most valuable brand names: Apple.
The iPhone maker bumped Coca-Cola, which had led the study since it began in 2000, with a brand value that Interbrand assessed at $98.3 billion. And reflecting the rising importance of technology in global business and consumer consciousness, Google came in at second place with a brand value of $93.3 billion, well ahead of the soft drink maker's $79.2 billion value.
Not everyone fared as well in the tech world. As Samsung … Read more