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Apple scores as second best global brand in new report

Apple is the second best brand in the world, according to market research firm Interbrand.

Among the 100 best global brands for the year, Apple came in just behind top-seated Coca-Cola. Based on specific factors, Coca-Cola scored a total brand value of $77.8 million, while Apple was given a value of $76.5 million.

In ascending to second place, Apple saw a 129 percent rise in its brand value since last year, the largest gain among all the brands on the list.

How does Interbrand choose which brands it considers best?

The research firm uses three factors: 1) the … Read more

Apple's brand moving up the ranks

Apple's brand is getting stronger, according to the 2009 Best Global Brands list released on Thursday by market research firm Interbrand.

Calling Apple "among the most iconic of relatively young brands in the world," Interbrand moved it up four spots since its 2008 evaluation of the world's top 100 brands, from No. 24 to No. 20.

While many of the companies stayed near last year's ranking, the top five brands in the world did not move at all from 2008's report: Coca-Cola, IBM, Microsoft, General Electric, and Nokia.

Other brands on the list naturally … Read more