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innosight

How green-tech start-ups can take on energy goliaths

Type "green+tech+bubble" into Google search and you get 228,000 results--quite a bit considering the terms "green tech" and "clean tech" are relatively new.

Discussion of an over-investment in energy-related start-ups is hard to avoid when the amount of venture capital dollars--which financed the Internet bubble--going into the field just goes up and up.

All digital ink spilled over the bubble is justified, but for reasons that may seem counter-intuitive, according to Scott Anthony, the president of Innosight, a consulting firm founded by business guru Clayton Christensen.

Anthony contends that many business … Read more