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Google buys Apture to bolster Chrome browser
Google's latest purchase is Apture, a startup that focuses on providing instant access to information with in-page search technology.
Also self-defined as a "glossary for the Web," Apture's features include boosting 2D Web sites into enhanced multimedia experiences in which readers better find related information as the text jumps off the page. This contextual search function was designed to increase revenue opportunities for publishers, including such customers as The New York Times and The Financial Times.
For example, you might have noticed some of this technology when reading the New York Times Web site, and you … Read more
