Mobile applications will drive serious growth in mobile advertising in the coming years, according to a new study.
Juniper Research reported today that in-app advertising will hit $2.4 billion by the end of the year. By 2015, that figure will soar to $7.1 billion.
In-app advertising is widely viewed as the key to success for developers in the coming years. Mobile users are becoming increasingly loath to pay too much for applications, driving prices down. In-app advertising can help soften the blow of charging so little for an expensive app.
"In 2012, it will become increasingly difficult … Read more