Almost a third (31 percent) of all mobile phone users in the United States own smartphones, but their adoption is higher among specific minority groups, says a report out today from Nielsen.
Based on a survey conducted in December, Nielsen found that 27 percent of white mobile phone users in the U.S. currently own smartphones. But that rate was lower than the 45 percent of Hispanics, 45 percent of Asians/Pacific Islanders, and 33 percent of African-American mobile users polled who said they have a smartphone.
The adoption rates for smartphone ownership are also rising, especially among minority groups. … Read more