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Microsoft's Surface to drive BMW customization
BMW has been among the leaders in high-tech car innovation, occasionally even jumping too far ahead of what its older customers preferred to use.
So it should be no surprise that the German carmaker wants to lure in potential customers with another cool high-tech tool.
The BMW Product Navigator, which employs Microsoft's Surface computer, lets potential customers hand-pick options, then see a computer-generated video of their future car in action.
By placing mini discs on the computer table, customers at dealerships can add features like wheels in designing their customized BMW. Users can also use Microsoft's multitouch Surface … Read more
