handmark

Sprint buys Handmark, OneLouder to boost ad service

Sprint Nextel has acquired Handmark and its unit OneLouder Apps to boost its Pinsight Media+ advertising service, the wireless carrier said Monday.

The deal for the mobile app developer and advertising company immediately gives Sprint an experienced advertising team, an ad platform, and top-rated mobile apps that serve millions of customers each day. Handmark and OneLouder will continue to operate under their current brand names and will remain in their current Kansas City location, Sprint said. OneLouder President Evan Conway will lead the company. Handmark founder and CEO Augie Grasis will join a new advisory board to provide direction to … Read more

Twitter app TweetCaster hits the iPhone

iPhone users now have another Twitter app to consider.

Developed by Handmark, TweetCaster offers a free ad-supported version and a non-ad $4.99 professional version. Designed for iPhone, iPad, and iPod Touch users, the app made its debut in the App Store this week following its one-year anniversary in the Android Market.

Opening the app initially displays a screen where you can see the top tweets of the day and categories of suggested Tweeters that you may want to follow. From there, logging into your own account brings up the familiar Twitter timeline.

The interface is nicely designed. It's … Read more

Handmark beats Microsoft to mobile app store

The countdown is well under way for Microsoft's Windows Mobile app store, called Windows Marketplace for Mobile, which is slated to arrive in early fall alongside the Windows Mobile 6.5 operating system. Yet on Tuesday, mobile media company Handmark outmaneuvered Microsoft, releasing a rival application for Windows Mobile phones: HandMarket Apps for Windows Mobile.

Handmark's HandMarket app store is compatible with phones running Windows Mobile 6.0 and up. At launch there are 600 applications and games each, plus about 50,000 ringtones and wallpaper items. Prices range from $0 to about $60.

HandMarket fits what can … Read more

Mobile app maker Handmark to aquire FreeRange

Handmark announced Thursday plans to acquire FreeRange Communications, in a move to expand its mobile applications to include a publishing platform.

FreeRange, based in Portland, Ore., markets a mobile publishing platform that aims to allow media and content publishers the ability to create a branded channel on a mobile device.

With the acquisition, Handmark is also looking to add FreeRange's RSS Web reading capabilities to its mobile offerings.

Financial terms of the deal were not disclosed. The companies expect to complete the transaction in the coming weeks, following shareholder approvals.