habitat

The conversation wars

Modernista did it. Skittles did it. And now the world’s hottest advertising firm, Crispin Porter + Bogusky (CPB), has done it, too: the NY outfit has re-launched its corporate web site as a conversational social hub that curates what is being said about CPB rather than staging what CPB has to say. Some may scoff at this move and denigrate it as “sooooo six months ago,” but I agree with Paul Isakson when he heralds the influence of the new CPB site on the rest of the industry as potentially paradigm-shifting.

The demarcation line here runs between pioneer and early … Read more

Originally posted at Matter/Anti-Matter

July 4, 2009 12:31 PM PDT By Tim Leberecht

Topics:

Business,

Media,

Entertainment,

Design,

Brand,

Innovation,

Digital,

Convergence,

Divergence

Tags:

aggregation,

conversational marketing,

conversations,

Crispin Porter + Bogusky,

habitat,

moonfruit,

Skittles,

social marketing,

social media,

social web,

twitter