A handful of players -- one of them named Facebook -- have worked hard over the past year to create a new category of business known as social gifting. Facebook saw enough opportunity that last spring it snapped up a startup called Karma and built what became Facebook Gifts -- a way for any of Facebook's billion-plus users to send a gift a friend, whether it's a bottle of wine, an iTunes gift card or an item of clothing.
Do a quick search on Twitter and you'll find many iOS users sending request after request (or in some cases, demand after demand) to retailers, airlines, and merchants for Passbook integration. Passbook is clearly one feature iOS users are eager to use, but the delay in adoption is driving them mad.
Gyft is a gift card app for iOS that allows you to store gift card information in a single, easy-to-access place. Sound familiar?