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AOL works affiliate marketing into widgets

AOL's Platform-A subsidiary is now bringing affiliate marketing to widget ads. If that sounds like a lot of media speak, that's because it is.

To power widget ads, AOL acquired start-up Goowy in February, and it has already worked the acquisition into Platform-A. As part of Tuesday's announcement, Goowy's technology has been officially incorporated into Buy.at, an affiliate network that AOL also acquired earlier this year.

"Once a publisher places a widget on their Web site, consumers can grab it and distribute the widget to other locations on the Web, including social-network pages, desktops, … Read more

AOL gets widgety with Goowy acquisition

AOL announced on Monday that it has purchased Goowy Media, a company that has created technology for widget creation and analytics reporting. AOL has been partnering with Goowy since early in 2007; financial terms of the acquisition were not disclosed.

To consumers, Goowy is best-known as the parent company of Yourminis, a widget creation and discovery engine.

But the Time Warner unit's aim with Goowy is more likely on the advertising front. AOL recently relocated its headquarters from Virginia to New York to bolster its Madison Avenue street cred; the former online-service powerhouse has been attempting to reshape itself … Read more

Beautiful little widgets locked in Flash: YourMinis

YourMinis, from the Goowy team, is a nice service that puts two current Web 2.0 themes together: Widgets and Aggregators. It's like Yahoo Widgets meets NetVibes. YourMinis gives you a page that you can modify with your own mix of widgets--RSS feeds, Flickr images, video feeds, weather and time blocks, and so on. The widgets and the YourMinis container page are all in Flash, and the widgets are very pretty to look at and easy to move around on the page. You can also do things with them (such as rotate them arbitrarily, for a scrapbook effect) that … Read more