Foursquare is now selling unfettered access to its real-time stream of check-ins through Gnip, a popular reseller of social-media data.
The companies announced the partnership Thursday in separate blog posts that celebrate the possibilities for "data nerds" who can now use Foursquare's data pool for their cool research products. But advertisers and marketers are obviously desired buyers.
"Retailers will be able to study the results of local advertising campaigns," Gnip Product Manager Steve Perella said. "Financial analysts will have another valuable data point to forecast Black Friday sales. Real estate development groups will be … Read more