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Frito-Lay snacks on electric delivery trucks

PepsiCo subsidiary Frito-Lay announced on Wednesday that it plans to add more than 176 all-electric trucks to its delivery fleet over the next year and a half.

Five all-electric trucks have been deployed for the company's New York routes this month, with plans to implement a total of 21 all-electric trucks by the end of the year that will include the company's Columbus, Ohio- and Fort Worth, Texas-area routes.

Another 155 all-electric trucks will be added to Frito-Lay's U.S. fleet by the end of 2011. The company already has six EVs operating in its Canada fleet.… Read more

Guy in a mouse suit wins Super Bowl (ad, that is)

Doritos parent company Frito-Lay has been a proponent of the user-generated TV ad for some time now. Last year, it kicked off its "Crash the Super Bowl" advertising campaign, in which ordinary people (OK, ordinary people with nice cameras and video-editing skills) created ads for the cheesy chips and submitted them to the company, where they were promptly posted on YouTube.

For Super Bowl XLII, in which many of the game's high-profile ads turned out to be disappointing or downright stupid (at least in my opinion--but the Budweiser ads were pretty good this year), the second annual &… Read more