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freewheel

Webware Radar: Play games, win cash (or maybe lose it)

WorldGaming, a site that allows console video game players to challenge each other to earn cash, announced Wednesday that it has officially launched to the public. Along with that announcement, the site has launched a 30-day online "launch party" that will give users the opportunity to join daily tournaments, earn cash, and receive sign-up bonuses.

WorldGaming allows users to challenge each other on genres like first-person shooters and sports games. The players add funds to their personal accounts and mutually decide how much cash to play for. After the game is over, WorldGaming verifies who won and awards … Read more

Hollywood takes a FreeWheel-ing approach to ads

Hollywood is starting to take note of a Silicon Valley start-up that claims to possess the answer to its Web-advertising woes: the trick, according to the company, is to take an opposite approach to DRM.

Managers at FreeWheel say one of the reasons TV networks and film studios are reluctant to syndicate their content widely on the Web is piracy. The other main reason is that it's hard to track, control, and manage their own ads when they're dispersed across dozens of sites.

FreeWheel says it has the answer, and some in the entertainment sector agree. About 15 … Read more