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Focus, focus, focus: Why Web retail is like a really cheesy mall
Years ago, for my wife's birthday, I bought her a terrarium for her orchids. You know where I got it? Terrariumsale.com. Because that's what showed up in Google. Now, Terrariumsale.com is not a business unto itself. It's one of several front-ends to a catalog of goods sold by FineWebStores. I was reminded of this today when I got a pitch for FreeShippingOn.com, a site that helps you find items available for sale online that you can get without paying shipping fees. I wrote back to the person who sent me the pitch: "You'… Read more
