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The Orchard adds iPhone apps to its arsenal
A couple weeks ago, I wrote about how Seattle company Melodeo had created an iPhone application for the band Presidents of the United States of America, which delivers the band's music in a direct stream, rather than forcing users to download (and pay for) each song individually.
On Thursday at South by Southwest (SXSW), digital-marketing and distribution specialist The Orchard announced that it's adding iPhone applications to its arsenal of tools.
The Orchard handles songs from more than 14,000 acts, focusing on musicians on independent labels such as Amphetamine Reptile, Ipecac, and Lookout (just to name three … Read more
