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App users: iPhones are for days, iPads for the nighttime
When Zite's Mike Klaas examines usage data for his company's news aggregation app, something very interesting pops out: he can pretty much paint a picture of how his users are spending their days.
The upshot? People use Zite on their iPhones pretty much any time they have a few spare minutes during the workday and when they're in bed late at night. But in the evening, they settle in on their iPads for longer, more relaxed stretches of time.
The data are very clear on this, and it's a lesson that other news aggregators with both … Read more
