U.S. apparel retailer J.Crew this morning expanded its international distribution from 29 to 107 countries, spanning an astounding 41 currencies.
That's quite a jump in a single day for the retailer, known for clothing everyone from Michelle Obama to, well, me. Businesses -- even digital ones -- just don't scale that quickly.
But there's a secret to how J.Crew did it: a partnership, and a whole lotta tech.
With a platform provided by New York-based FiftyOne, J.Crew is bringing its modern prep style to Asia, Australia, Europe, Middle East and South America. That … Read more