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Facebook boosts ad targeting with partner categories

Ever amping up new ways for advertisers to engage with users, Facebook began rolling out a new feature today that doubles down on the social network's use of ad targeting.

Dubbed "partner categories," Facebook's new feature aims to target ads to more categories of people. These categories use data from third parties, such as Acxiom, Datalogix, and Epsilon, to glean information about what users buy on the Web.

Here's more from a Facebook blog post:

For example, a local car dealership can now show ads to people who are likely in the market for a … Read more

Facebook makes risky bet on News Feed ads that track you

Forget the fluffy promise of increased engagement. Facebook knows the quickest way to make more money is to give advertisers what they really want: immediate results. The social network is doing just that by opening up its News Feed to retargeted ads, eerily aware messages that marketers love and members won't be able to miss.

Facebook announced Tuesday that it had started a small test to let advertisers and agencies use Facebook Exchange (FBX) to serve retargeted ads -- specifically called "Page post link ads" -- to your News Feed, which, of course, is Facebook's prime … Read more

Facebook's Plan B: New ads in News Feed

Move over, Sponsored Stories, you've got company. Facebook today announced that advertisers would be able to pitch members directly from the News Feed with less holistic messages that direct people outside of the social network's walled garden.

The launch, which Facebook is calling a "small alpha test," brings Facebook Exchange-targeted (FBX) ads, which are special ad units served to members based on their online browsing behavior, to the desktop version of News Feed for the first time.

"We wanted to give advertisers and agencies the opportunity to deliver highly relevant ads in News Feed, the … Read more

Facebook to label ads that follow you around the Web

Facebook advertisers will soon label and identify which ads use information from outside Facebook to target you -- at least, if they choose to.

The blue "AdChoices" -- developed by a coalition of advertisers and marketers specifically to show consumers when they are looking at targeted ads using third-party information -- will make its appearance after months of complaints from ad agencies and advertisers, AdAge reported today.

Although this is meant to make this type of advertising more transparent, users won't see the icon unless they try to opt out of the ad.

Facebook confirmed the change, … Read more