The Facebook app is dead, long live Facebook apps
I'm at the Facebook Fund Demo Day event in Palo Alto, listening to COO Cheryl Sandberg blithely dismiss the entire Facebook Platform that the company launched in 2007. Since 2008 the big thing has been Facebook Connect, the utility that allows developers to build sites that can be logged in to using Facebook IDs. More importantly, Facebook Connect allows developers to access Facebook users' social networks in their own Web sites.
In other words, the Facebook app is nearly dead, and good riddance to it. Users don't like adding entire apps to their profile anymore just because some … Read more