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New ad networks leverage Facebook's long tail
Let's say you've got a great new Facebook app or widget. Good for you! Too bad no one is going to see it.
Narendra Rocherolle (and a few other entrepreneurs) are trying to rescue your app. Rocherolle launched fbExchange a few months ago with the goal of making the "long tail" of apps work for developers. The idea is that you put a little ad banner on your page, which other apps are pitched on. In exchange, your app gets advertised on other Facebook apps.
You can buy clicks if you have no traffic to feed … Read more
