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This holiday, who's looking out for online shoppers?
Web shoppers are in need of a digital-age Ralph Nader, the kind of firebrand consumer advocate who can focus public scorn on unscrupulous merchants.
Last week, the U.S. Senate Commerce committee revealed that some of the Web's best-known retailers, including Barnes & Noble, Hotwire, Yahoo, Pizza Hut, Travelocity, Fandango, and Victoria's Secret, were part of a dubious marketing operation designed to mislead their own customers.
Serious questions about who's policing e-commerce were raised after the Commerce committee issued a report detailing how three marketing firms, Affinion, Webloyalty, and Vertrue, generated $1.4 billion with the help … Read more
