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facebook `offers'

Eyes on Groupon, Facebook takes another crack at social shopping

Another try from Facebook in the direct offer category, Facebook Offers went live today with the beta version of an offering to let small businesses to send promotions directly to user news feeds.

Despite its astounding growth as a social network, Facebook's experience in the daily deal business has been pretty much of a non-starter. But with its massive IPO drawing near, Facebook is giving it another shot.

After clicking on a Get Offer link that will appear in their feeds, users can redeem the coupon either online or offline from businesses that they 'like.' The coupon will get … Read more

Facebook amps up features for advertisers

NEW YORK--Facebook is on a tear ahead of its IPO. Today here at fMC, its first-ever marketing conference, it announced a number of features to help brands better engage with their audiences.

The social network hopes to drive advertisers away from broadcasting static messages, instead encouraging them to build dynamic conversational marketing pieces. While conversational media isn't exactly a new concept (companies like Federated Media have been doing it for years), the scale and personality that Facebook adds is unprecedented.

The goal as planned is for brands to be perceived as people who engage in meaningful dialogs. While many … Read more