Shortly before I took off for a half-day of incredible skiing at Alta (see right), I spent some time on the phone with the founders of eTelemetry, one of the coolest start-ups I've seen in some time. eTelemetry maps the "social graph" within an enterprise. Want to know who the movers and shakers are within your company? Ask the graph, not them.
It's not quite what I've been hoping for since 2001: someone who can build trust into one's personal address book and use that trust to enable new e-commerce activities, among other things. But it's a huge boon for enterprises that want to peer into their ranks to separate the wheat from the chaff and benefit from the wheat.
How does it work?… Read more