Last weekend I spoke at the first University of Texas at Austin Sustainable Business Summit. It was an interesting and stimulating event that brought together a diverse group of speakers and audience members to think about different aspects of environmental sustainability, social responsibility, and business. It was put on by the McCombs School of Business and largely organized by students, who did a great job.
My colleague Hunter Smith of frog design has used his entrepreneurial spirit to launch a budding start-up based on his two greatest passions: eco-design and skateboarding. Hunter's company, aptly named SuperGreen Boards, employs some of the most advanced eco-friendly technologies for producing custom longboards, slalom, and speedboards.
SuperGreen Boards uses bamboo, which is not only beautiful, strong, and flexible but is also sustainably harvested. Maple wood, known as the gold standard for skateboards because of its strength under the pressure of the rider, takes a minimum of 100 years to mature before it can be used. Bamboo, in comparison, … Read more
Thousands of representatives from international corporations, design firms, government entities, and institutions of higher education, spanning more than 35 countries around the world, attended the CONNECTING'07 World Design Congress last week in San Francisco, the largest and arguably most influential gathering of industrial designers to date.
Did it live up to its promise? The short answer is: yes and no. There were early warning signs for the "no": The opening ceremony was a long-winded and largely self-congratulatory celebration of the two organizing bodies, ICSID and IDSA. In his opening keynote, ICSID president Peter Zech set the tone … Read more