They tell us not to drive Hummers.
They tell us to disconnect our cell phone chargers, once our cell phones are juiced. They tell us to switch off our laptops, burn candles rather than electric light, and sail boats rather than fly planes.
But do they ever tell us to wean ourselves off the animals that we cynically use as substitutes for our failed relationships with other humans?
I only ask because an article from the New Scientist has wafted in front of my breakfast bowl and slapped me about my flappy jowls.