With a new graphics driver and a series of free, "Power Pack" downloads, Nvidia has finally switched on the GPU computing capabilities of its 8000, 9000, and 200 series GeForce cards. Among the things to try are three games (one full, one demo, one Unreal Tournament 3 map), a demo of a fashion-oriented social-networking program called Nurien, a video-encoding application, and a GPU-accelerated Folding@Home client.
All of these programs rely on Nvidia's CUDA software to target your GeForce card, and as such, they require special coding on the part of their programmers. As it's Nvidia-specific code, these programs won't work if you have an integrated Intel graphics chip or an ATI graphics card (at least, technically).
According to Jon Peddie Research, Nvidia currently owns 31.4 percent of the graphics market for desktops and laptops. Even if we incorrectly assume that all of those chips are CUDA-capable, that leaves at least two-thirds of the computer market that can't use this special software. Nvidia might be able to provide some financial incentives to developers to offset the limited user base, but it certainly can't afford to subsidize the majority.
But perhaps there's a killer application in one of these Nvidia downloads. We'll forget that ATI's Radeon cards can also accommodate GPU processing and that the next version of Adobe's Creative Suite will support platform-agnostic GPU acceleration. Maybe the Nurien demo will ignite a tween girl fan following of Hannah Montana-size proportions. Even if it does, we would still be surprised if we saw an industry-wide embrace of CUDA-based software for consumers. The reason is Microsoft.… Read more