Digster, a playlist service from Universal Music Group, is betting that even in the age of search algorithms and recommendation engines, humans are still the best music-discovery tools.
Rolled out in the United States in August, Digster started out by providing playlists exclusively to users of Spotify, the European music service that also launched U.S. operations this summer. Digster's initial goal was to help cull the millions of tracks available there.
Digster now wants to do the same for users of Rdio, a Spotify competitor. Mitch Rotter, a vice president of marketing and product development at Universal Music, … Read more