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DIY apps: The democratization of the app world

Deborah Moncure and her app bring a new spin to the notion of a "Jesus Phone."

When Moncure, who works for the Central Baptist Church in St. Louis, Mo., was looking around last year for a way to get information out about the church's schedule and activities, she initially sought to upgrade her Web site. But upon realizing the number of parishioners--and younger potential parishioners--carrying smartphones, she opted to build an app instead.

But the fee for getting an app placed in the Apple App Store and Android was a little too high for a nonprofit. Moncure … Read more

Didmo: One way to get your small-business apps discovered

With apps all the rage, small businesses want to get in on the action too. But it's anything but easy.

Relatively few small companies have the resources to build and market their own apps. I've written about services that offer the ability to quickly and easily put together a smartphone app. Now one of those companies, Didmo, is offering a way to get the word out on its newly created app.

Last week, Didmo unveiled a partnership with Constant Contact, an email marketing services provider, which could potentially help answer the issue of discoverability.

Didmo's Magmito platform … Read more