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dapper

Yahoo to acquire ad company Dapper

Yahoo has definitively agreed to acquire a company called Dapper to further hone its display advertising technology, the two companies announced today. A price was not disclosed, but it quite likely wasn't in the league of Yahoo's nearly $100 million purchase of Associated Content earlier this year.

"By combining Dapper's dynamic creative and real-time bidding technology platform with the largest and most successful leader in display advertising today, we expect to be able to bring advertisers and agencies greater efficiency and performance at a tremendous scale," explained a post on Dapper's Web site from … Read more

Dapper builds dynamic, contextual ads

Advertising technology company Dapper is releasing a new tool, MashupAds, for creating banner ads that combine context from the site they are running on with specific content from the site of the advertiser. For example, a travel site advertisement running on a travel review site (like PlanetEye) about Berlin could list either current airfares to the city or hotel deals.

Context-aware advertising is nothing new. It's what Google AdWords is all about. Dapper executives told me that what they do is different, though, especially in ad creation: The advertiser points the system to their site, and then at runtime, … Read more

Top 5 from Web 2.0 Expo

The first Web 2.0 Expo is behind us, and it was a good show. In addition to dozens of interesting panels (including, if I do say so, mine), there were about 115 companies presenting on a crowded expo show floor, and six interesting company presentations during the "Launchpad" sessions that ran on Monday and Tuesday.

With Webware.com's Josh Lowensohn and News.com's Erica Ogg, we picked our Top 5 Web 2.0 services from the conference. They are:

Tellme, which has a new downloadable app for getting useful 411-like info on your mobile phone. ( … Read more

Dapper: content sharing for dummies

Need a Web application, but don't have a bevy of developers on your payroll? No problem, you have options.

Dapper.net is a place to build Web apps or mashups using content from any site. Before building, first check to see if there are any search for "Dapps" out there already doing what you want (for example, converting Webware content into a Netvibes module). There are 10,000 Dapps in existence so far, according to Dapper CEO Eran Shir. But, if a search comes back negative, you can create your own Dapp. Just tell Dapper which Web … Read more