So long, Daewoo: GM drops name and logo from So. Korean cars
General Motors won't be selling cars in South Korea under the Daewoo label, the automaker announced today. The Daewoo logo will be replaced by the Chevrolet name and signature bow-tie logo. The company name, GM Daewoo, will also be changed to GM Korea Co., the company said in a statement.
"This important new brand strategy is designed to strengthen our commitment to the Korean market, recognizing it as one of the strongest-performing countries within GM's global operations. We are well positioned to bring one of the world's iconic brands to Korea," said Mike Arcamone, President … Read more